Privacy Policy
Effective Date: 4/1/2026 | Last Updated: 4/1/2026
DRNK Wines (“we,” “us,” or “our”) operates drnkwines.com and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights as a California resident and consumer. Our website and commerce platform are powered by Commerce7.
1. Information We Collect
Information You Provide Directly
When you create an account, place an order, join our wine club, visit our tasting room, or contact us, we may collect:
- Full name, email address, phone number, and mailing/shipping address
- Date of birth (for age verification as required by law)
- Payment information (processed securely via Commerce7 — we do not store full card numbers)
- Purchase history and order details
- Wine club membership preferences and tier selections
- Tasting room reservation details and visit history
- Communications you send to us (email, contact forms, etc.)
Information Collected Automatically
When you visit drnkwines.com, we and our service providers may automatically collect:
- IP address, browser type, and device information
- Pages visited, links clicked, and time spent on our site
- Referring URLs and search terms
- Cookies and similar tracking technologies (see Section 5 below)
2. How We Use Your Information
We use your personal information to:
- Process and fulfill your orders, including age verification and shipping
- Manage your wine club membership, billing, and shipment notifications
- Send order confirmations, shipping updates, and account notifications
- Communicate with you about new releases, events, and promotions (with your consent)
- Process tasting room reservations and improve your on-site experience
- Comply with legal obligations, including alcohol shipping regulations and tax requirements
- Prevent fraud and ensure the security of our platform
- Improve our website, products, and services based on usage data
3. How We Share Your Information
We do not sell your personal information. We may share your data with trusted third parties only as necessary to operate our business:
Service Providers
We share data with Commerce7 (our e-commerce platform), payment processors, shipping carriers, and email marketing platforms to fulfill orders and deliver services. These providers are contractually required to protect your data and use it only for the purposes we specify.
Shipping Carriers
We share your name, address, and contact information with licensed alcohol shipping carriers to complete your delivery. Carriers may be required to verify recipient age upon delivery.
Legal Requirements
We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.
4. California Privacy Rights (CCPA/CPRA)
As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you in the past 12 months.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions (e.g., completing a transaction, legal obligations).
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out: You may opt out of the sale or sharing of your personal information (we do not sell personal data, but you may still submit this request).
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To exercise your rights, please contact us at [INSERT EMAIL] or [INSERT PHONE]. We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and support marketing efforts. Types of cookies we use include:
- Essential Cookies: Required for the website and Commerce7 checkout to function properly.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Marketing Cookies: Used to deliver relevant promotions and measure campaign effectiveness.
You can control cookies through your browser settings. Disabling certain cookies may affect your ability to use some features of our website, including the checkout process.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (including alcohol licensing and tax records), resolve disputes, and enforce our agreements. Wine club member data is retained for the duration of active membership and for a reasonable period thereafter. You may request deletion of your data at any time, subject to our legal retention requirements.
7. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our e-commerce platform (Commerce7) uses industry-standard encryption for payment processing and data transmission. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our website is not directed to individuals under the age of 21. We do not knowingly collect personal information from minors. If we become aware that we have collected personal data from someone under 21, we will take steps to delete that information promptly. If you believe we have inadvertently collected such information, please contact us immediately.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Commerce7 & Third-Party Platform
Our online store is powered by Commerce7. Commerce7 processes your orders, stores your account information, and manages wine club memberships on our behalf. Commerce7’s own privacy practices apply to data processed through their platform. You can review Commerce7’s privacy policy at commerce7.com.
11. Email Communications
If you opt in to marketing emails, we may send you newsletters, product announcements, event invitations, and promotional offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Transactional emails (order confirmations, shipping notifications, wine club updates) are sent regardless of marketing preferences.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new effective date. For significant changes, we may also send you an email notification. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
DRNK Wines
3637 Frei Rd, Sebastopol, CA 95472
Email: taste@drnkwines.com
Phone: 707-823-3637
For California privacy rights requests, please include “California Privacy Request” in the subject line of your email.